Jordan Mara launched Mind & Soil in 2020 with the mission of introducing 1,000,000 individuals to gardening’s mental health benefits.

To accomplish this, Jordan aims to take the guess work out of gardening by running countless gardening experiments to truly determine what techniques, tools, and materials work best in the garden and shares all these results as free educational videos on his YouTube channel. In 2026, he has taken all that he has learned over the last 6 years and put it to the test in a challenge of trying to grow 1,000lbs of food in his small backyard - and give all of it away to his local community.